Apple updates pitch to convince Android users to switch

Apple updates pitch to convince Android users to switch
Apple has unleashed a new weapon against Google to win over consumers using Android handsets. The Cupertino firm has launched a ‘Switch from Android’ website and a series of 16-second videos on its YouTube channel that essentially works as a FAQ for Android users, explaining how it thinks that iPhones and iOS are superior. Apple’s previous campaign targeted at Android... Read More

Accurate indoor positioning system using the earths magnetic field.

Accurate indoor positioning system using the earths magnetic field.
You can now use a smartphone app to both map and get real-time directions for indoor locations – and not by using internal or external infrastructure such as wireless access points or cell towers like Google are now trialling. A company from Finland, IndoorAtlas, has developed a novel way to get highly accurate indoor positions using the earths magnetic field.... Read More

Our Mobile Planet

Our Mobile Planet
I came across this brilliant online charting tool for smartphone adoption and usage, courtesy of my brother-in-law Frank Warwick, and his ever informative Google+ stream. The “Our Mobile Planet” web site allows you to learn about smartphone adoption and usage across 40 countries, including Australia. You’re able to create detailed custom charts that give deep insights into the mobile consumer,... Read More